In a recent study of logos belonging to the top 100 brands in the world, 37% of them consisted only of text, often stylized using a unique font. These are known as wordmarks.
Lettermarks are similar to wordmarks comprising of words which highlights the company's initials rather than their full name.
A Brandmark logo can use both an icon or symbol with or without a company or brands name to build a hundred Billion dollar brand.
Combination Mark Logo
Combination marks (occasionally known as iconic logotypes) spell out the name of a company while simultaneously associating it with a visual icon.
Unlike combination marks, which position text and symbols side-by-side, emblems involve placing text inside of a symbol so that the two are practically inseparable.
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