Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops.
Search Engine Optimization (SEO)
What is SEO ? SEO (Search Engine Optimization) refers to the work being done to improve the appearance of a website in the unpaid search rankings in major search engines (Google, Bing, etc).
Social Media Marketing (SMM)
Why does your business need a social media presence? Social media is a golden opportunity to talk to your existing and prospective customers, engage with those who will shout about your brand and it’s now an important factor in ranking well in search.
Email Marketing -Engage your customers like never before! Whether it’s your existing customer database or a fresh prospect list, a segmented, targeted and expertly managed email marketing campaign can be tailored to drive the results you need.
SMS messages are likely to be opened within just five minutes of being received.SMS marketing has been, for a long time now, a very common practice among companies trying to promote their product and vying for more exposure & consumer support.
Google Ads is an online advertising platform developed by Google. Advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google AdSense is a program run by Google. It allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google.
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